Tips for Kid Lit Author School Visits-Part 4: Tips for Giveaways on a Shoestring Budget from 8 KidLit Pros
Tips for Kid Lit Author School Visits-
Part 4: Tips for Giveaways on a Shoestring Budget
PART 1: The A to Zs of Classroom Visits
PART 2: 10 Kid Lit Pros Share Their Secrets
PART 3: Five Tips for Taking Better Photos of Kids in the Classroom
PART 4: Tips for Giveaways on a Shoestring Budget from 8 KidLit Pros
Have you ever had an amazing opportunity unexpectedly come your way? And you have very little time to get ready for it?
That was my situation a few weeks ago. I needed something fast and inexpensive to give away for school visits that popped up in two states over three consecutive days.
Graphic designers came up with beautiful, two-sided color bookmarks. However, those bookmarks required so many cuts per page ($2.00 per cut for eight cuts on a single sheet). A big box copy center quoted $350 for 200 bookmarks. Yikes. I was frantic to find a Plan B.
So, I created quadrants of illustrations from my book in both PowerPoint and Word. Alas, the 1/4-inch white border all the way around the perimeters looked tacky. On to Plan C (hoping I wouldn’t go through the entire alphabet).
Super stressing. My school visits were hours away, and I couldn’t come up with an affordable giveaway. Girlfriend Linda to the rescue! She prints family albums all the time and recommended making 4x6 color prints of my book illustrations. Bingo!
I pulled up one of Irene Jahn’s watercolors, used my Macbook's photo editing to insert a book title and website url, and I was in business. Only $.09 per copy for 150+ imprints at my local big box retailer. Way more affordable and ready in a heartbeat.
Photo cards were a huge hit, but I still wanted to find affordable bookmarks. KidLit colleagues to the rescue!
Below are suggestions from seven Kid Lit pros for finding inexpensive school visit giveaways. Many favor 2"x6" bookmakers in full-color, double-sided, and pre-cut. But you'll find other idea to make your marketing budget do the happy dance.
I. bookmarks and rack cards
Author: The Dani P. Mystery Series
Overnight Prints http://www.overnightprints.com/bookmarks
“They are super cheap… always offering discounts.”
Author, Illustrator:Lorenzo the Bear Series
Vista Prints: http://www.vistaprint.com
“No joke; it was a great deal!’
Neighbor Girl's Mom
Marketing Advisor: Stanley and Katrina Series
“[Bookmarks] are thick, glossy and look better than many that we've seen in the libraries.”
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